There’s An App For That And It Could Be Yours

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If you are one of the 77% of Americans who own a smartphone, you will know just how useful it can be. They are so popular exactly because they are so convenient. Modern smartphones now have more processing power than NASA used to send two men to the moon in 1969. While you may not use your smartphone for anything quite as impressive, it probably makes your life easier. Getting a ride late at night is now simple thanks to apps like Uber and Lyft. For all of the bad press about apps like Tinder, it has changed the way that lots of people organize their social life. You can also use your smartphone to read entire books, play games when you are commuting to work, or teach yourself a new language. The possibilities are pretty endless, a fact demonstrated by there being 2.8 million apps in Google Play and 2.2 million in Apple’s App Store. While many of these apps will not be especially popular, and therefore not that profitable, the opportunity to make money from apps is real. Whether an app costs money to download, there is still the possibility for revenue with in-app purchases. Lots of apps also integrate advertisements and offer to omit them for customers who pay for the privilege. The revenue streams for people who create and publish apps are well established, and if you want to get your share of that, here is what you need to know:

Perhaps the most difficult aspect of creating an app is learning how to code it. However, there are lots of classes available. You can do Javascript Training which will be useful, as well as teach yourself languages like Python, C++, and Ruby. However, a lot of the success of your app will be dependent on how you design it. The crucial thing about interfaces is that the user should be able to intuit how it works. Many apps do not feature instructions because the way they work is obvious. It helps that so many people are already so literate in how to use smartphones, but with games, in particular, the user should be able to start playing from the moment their download is completed. Games are a particularly good example of smart user interface design because many games come with complex rules. Learning those is part of mastering the game, but knowing where to press on your screen should be self evident.

Once you have designed your app, you cannot just publish it and wait for the money to start appearing in your bank account. Testing it is a crucial part of the process. You could do this with your family and friends, or you could hire professionals who will help you not only improve the interface but who will also identify and fix any bugs that might appear. Every app has things that go wrong initially, and you will quickly learn about them once your app has a larger audience. However, to facilitate that transition, you will need to seek approval from companies like Google or Apple. Luckily, Apple streamlined their app approval process last year. It now takes about two days, rather than over a week as it did in 2015.

The only thing you need now is the next big idea.


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