What’s Behind The Retro Revolution In Fashion?



Walk into any high street store and you’ll see a section dedicated to vintage wear. Five years ago, this movement was only found in specialist retro stores that were looking to exploit a niche. Now, vintage clothing is everywhere and even the biggest brands are trying to jump on the bandwagon. You may have a selection of retro garments which you adore and can’t wait to break out again. As cool as they are, style isn’t the only reason vintage wear has skyrocketed in popularity in the past decade.


Here are a few more reasons behind the retro revolution.


Easy To Fix


Modern clothing uses new, stylish materials to get the best look, but fashion and practicality often don’t go hand in hand. After a session on the high street or online, you tend to find that the quality isn’t very high. Sadly, it’s the price you have to pay to look and feel your best. Vintage clothing uses robust materials that only erode after a long period. And, when they do, to hem trousers or dresses isn’t difficult and that makes them easy to fix. Of course, this makes retro clothing a big money-saver at a time when there isn’t a lot of green to go around.




Picture the scene. You’re at a party or on a night out with the girls, and someone walks in wearing the same outfit. And, it isn’t similar – it’s an exact match. All you can do is grin and bear it and try and stay out of her way for the rest of the night! Still, it’s embarrassing and stressful situation which most women want to avoid. Thanks to vintage clothes, you can because every piece is original. Retro designers are quirky and like to use textures and styles for dramatic effect, which should help to avoid awkward run-ins in the club.


Going Green


Helping the planet is a massive deal in 2018 and shoppers are thinking about it more and more. An average consumer will no longer blindly buy an item based on price alone. Today, customers want to keep costs low, but they don’t want to harm the environment either. Purchasing old clothes mixes both and kills two birds with one stone. In layman’s terms, the industry centers on recycling a part of the billion pounds worth of used clothes Americans throw in the garbage. In a small way, shoppers can save the earth and look amazing. It’s a no-brainer.


Resale Value


There are hardly any other sectors in the fashion industry which make money on recycled items. Vintage is an anomaly because there is a market for collectors, and they pay through the nose for the right clothes. Typically, garments lose a dramatic portion of their value after the sale, just like a car. Retro outfits keep their value and even rise in price over time. Quite simply, a vintage customer can save money and then make it back which is impossible with high street gear.


Now you know the reasons, are you likely to join the growing crowd of supporters?


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